Helped Launch CD-ROM Technology
Created High-Performance Direct Marketing
Embraced the Internet: Wrote a Book, Teach & Consult
Contributing to My Community: Charlottesville, VA
Resume
Creativity and analytical thinking is at the core of my work, and I am passionate about technology. These interests are the common thread weaving together a wide variety of projects I've worked on over the years. Here are a few highlights:
Helped Launch the New CD-ROM Technology
I was a midwife at the birth of the commercial CD-ROM industry in 1985. I created the marketing communications for the introduction of BiblioFile, a database consisting of the Library of Congress cataloging records, and continued to create marketing materials for The Library Corporation (TLC), creators of the product (and many other products and services) for many years.
It was a remarkable opportunity to help grow a new company, a new product and a new technology. During the 11 years that I worked with TLC, the company grew dramatically. And I got a hands-on education in high-tech marketing from the ground up as new products were introduced and new market segments opened up. It remains one of the most engaging and successful engagements I've undertaken.
Created High-Performance Direct Marketing
In addition to high-tech consulting, I also wrote direct mail packages for many information products--newsletter and magazine subscriptions, books and directories--for a wide variety of publishers. I introduced an award-winning direct marketing program at the University of Maryland University College.
Direct marketing is a highly disciplined practice that focuses on the benefits of a product or service.
Embraced the Internet by Writing a Book, Teaching and Consulting
I became interested in the internet in 1995 and wrote a book, published in '96, A Guide to The Internet for Human Resources Managers. The potential of the new medium took my breath away, and I wanted to be part of its evolution. I joined the board of the New Media Society of Washington and took charge of programming the monthly meetings, attracting many new members and helping the organization grow.
Currently, I'm consulting on web site usability and search engine optimization. These services grew out of consulting and training that I did with the American Electronics Association and CNN.com, teaching their teams how to write for the web and how to create more effective web marketing messages for their own products and services.
Sinking Roots into a New Community
I have become deeply involved with the Charlottesville, VA community, where I moved in 2004. I volunteered for several years with the Charlottesville Business Innovation Council, working on and then chairing the marketing communications committee. I'm now participating in Leadership Charlottesville and getting to know even more about my community and where services are most needed.
I'm also a photographer and artist. I love to cook and garden. I read extensively, for work and for pleasure, and am a big fan of audible.com, where I download unabridged books to listen to while I drive.
Contact me for a no-cost, no-obligation conversation about your marketing challenges.