Case Studies
Non-Profit Organization

Professional Services Firm
Hi Tech Company
Media Company
Educational Institution
Medical Practice

 


Clients

Higher Education
Harvard University
University of Virginia
University of Maryland
Piedmont Virginia Community College

Non-profit
Brookings Institution
National Academy of Sciences
National Alliance of Business***
American Nursing Association

Media
CNN.com
CNBC
US News & World Report
Mergers & Acquisitions
Congressional Quarterly


Hi-tech
Decision Lens, Inc.
Microsoft Corporation*
Information Technology Council**
Cable in the Classroom**
MacWorld Expo**
Software AG
American Electronics Association
Institutional Shareholder Services




*With Cahners Exposition Group
** With LeapFrog Solutions
***With Levine & Associates

 

 

 

 

 

Case Studies

Educational Institution

Challenge:

Solution:

Outcome:

User testing of the revised site showed that tasks were accomplished far more efficiently than had been the case with the old site.

Site navigation is now far more transparent, with new links that more clearly indicate underlying content, and are consistent from page to page.

The site makes it far easier for each constituency, including students, guidance counselors, parents and University staff to find what they are looking for.

 

Contact me for a no-cost, no-obligation conversation about your marketing challenges.