Classes/Class Outlines - Google Analytics
Class Outlines
Improve Your Web Site ROI with Google Analytics
Wed., May 5,12 6-8 p.m.
Overview
30 seconds. That’s how long you have before visitors to your website decide whether to stay or move on to your competitors. Learn how you can improve your site (without necessarily changing your graphic design), and turn visitors into customers.
In the first meeting, we’ll look at sites that work, and ones that don’t. You’ll learn what to look for and how to assess your website. You’ll review a list of research-tested best practices for site structure, navigation, content and design. Before the second meeting, you’ll assess your own site using a checklist.
In the second meeting, you’ll bring your completed checklist, discuss your findings, and develop a prioritized list of changes that will help your site produce the results you want.
Audience
Business owners and managers. Marketing, communications and web managers at organizations of any size.
Outline
FIRST CLASS MEETING
What google analytics is and how it works
How to sign up for an analytics account. Students who don’t have an account will set one up in class.
How to place tracking code on website
How to get reports and what reports are available
How to get help
How to read reports
How to access group site for class to get help and share experiences between sessions
SECOND CLASS MEETING
Discussion of students’ assessments of their own sites
Prioritizing tasks: what the priorities are
Students prioritize their lists
Discussion
Conclusion