Classes/Class Outlines -- Usability Testing
Class Outlines
Usability Testing: Discover the Truth About Your Web Site
Wed., March 24 and 31 3-5 p.m.
Mon., May 3 and 10 6-8 p.m.
Overview
Want to know what visitors really think of your website? There’s a fast and easy way to find out.
Usability testing is a method for
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sitting down with people who are representative of your market
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watching how they interact with your site
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asking well-paced questions
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taking notes on the results
- identifying changes that your site needs.
You can get reasonably reliable results with just three to five testers. And testing with just one person is better than not testing at all.
In the first session, you’ll learn how to set up a usability test, find testers, facilitate a session and prioritize changes to your site.
In the second session, you’ll pair up with another participant and do usability testing on one another’s sites.
Audience
Business owners, marketing managers, web site managers.
Outline
What usability is
The ROI of improving the usability of your web site
What a usability test is and what you can learn from testing
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How do people navigate your site?
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What are they looking for?
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How easy is it for them to find what they’re looking for?
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How long does it take?
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How well do they understand what makes your business unique, what your niche is?
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What do they like, dislike about your site? What would they like more of?
Where to conduct a test: you don’t need a lab—you can do it in an office or conference room .
What equipment you may need
How to conduct a test
How to evaluate results and prioritize changes to be made to the web site