I have offered several non-credit workshops at Piedmont Virginia Community College (PVCC). I'm offering a new class in November 2010.
Best Practices for Your Web Site
Overview
30 seconds. That’s how long you have before visitors to your website decide whether to stay or move on to your competitors. Learn how you can improve your site (without necessarily changing your graphic design), and turn visitors into customers.
In the first meeting, we’ll look at sites that work, and ones that don’t. You’ll learn what to look for and how to assess your website. You’ll review a list of research-tested best practices for site structure, navigation, content and design. Before the second meeting, you’ll assess your own site using a checklist.
In the second meeting, you’ll bring your completed checklist, discuss your findings, and develop a prioritized list of changes that will help your site produce the results you want.
Audience
Business owners and managers. Marketing, communications and web managers at organizations of any size.
Write More Powerful Web Site Copy
Overview
Turn your website visitors into customers with writing that drives interaction and response.
You’ll learn how to
- clearly communicate who you are and what sets you apart from competitors
- distinguish features and benefits
- create credible, hype-free messages
- structure copy for search engine optimization
- persuade readers to take action
In three sessions, you’ll review what works and what doesn’t work on the web, write copy for your website and review and discuss your work in class. The instructor will share tips from years of experience in direct response copywriting, marketing and web consulting
Audience
Entrepreneurs, marketing managers, copywriters.
Contact me if you would like customized training in your organization.