Services
Making your website work better
Best practices make it easy for website visitors to find what they're looking for. They also focus attention on what's unique about your organization.
I perform expert reviews of websites. I evaluate them against best practices for website use, and also for effectiveness of marketing messages.
Focused marketing messages make the site a strong. I audit sites to evaluate how well they reflect best practices. The web audit provides a blueprint for your site based on best practices for usability and marketing.
Writing
Each marketing medium requires an appropriate writing style. Underneath the style, however, the concepts and language must appeal to the specific audience. The message must be easy to grasp.
Teaching marketing and web-related seminars
I have taught public workshops and given private seminars on marketing, the creative process, best practices for creating web content, and effective marketing on a web site.
Marketing communications plans
The marketing communications plan provides the framework for communicating your message to the public using a variety of channels.
Contact me for a no-cost, no-obligation conversation about your marketing challenges.